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Hermeneutics: The pursuit of meaning following specified principles of interpretation.
Heresy: An opinion or doctrine at variance with those generally accepted as authoritative.
Blog: A frequent, chronological publication of personal thoughts and Web links; a mixture of what is happening in a person's life and what is happening on the Web. -
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Monthly Archives: March 2007
Negotiating vocabulary and the logic of analogy
Politics, Lies, and 93 v. 8 – Swampland – TIME Brooksâs distinction is between two different conceptions of the word âpolitical.â? Or rather, like most nice clear distinctions, there actually is a spectrum of meaning. US Attorneys are supposed to … Continue reading
Posted in Analogies, Discourse - text, Framing, Society and politics
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Text worlds, anaphora and syntactic structures as spandrels
Politics, Lies, and 93 v. 8 – Swampland – TIME David Brooks has an excellent column today, and not for the usual reasons that liberals praise Brooks (and he drives conservatives crazy): because he comes halfway toward us. It’s because, … Continue reading
Posted in Analogies, Cognition, Discourse - text, Linguistics
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McJobs, the Dictionary Wars and Folk Theories of Meaning
Golden Arches Wants ‘McJob’ Removed: McDonald’s Targets the English McLanguage – International – SPIEGEL ONLINE – News McDonald’s Corp. on Tuesday restarted its push to get the word “McJob” removed from dictionaries — and has set its sights on the … Continue reading
Negotiating metaphoric mappings in advertising
The metaphoric mappings that structure most of our frames are usually seen as automatic. However, more often than not, they are negotiated through discourse prior to becoming fully blended (entrenched). This image is a great example of one such mapping … Continue reading
Posted in Cognition, Framing, Technology and life
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Opportunistic blending, semantic prosody and framing in politics debate
MyDD :: Direct Democracy for People-Powered Politics Roger Ailes: “And it is true that Barack Obama is on the move. I don’t know if it’s true that President Bush called Musharraf and said, ‘Why can’t we catch this guy?’” [...]Obama … Continue reading
Posted in Cognition, Framing, Society and politics
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