Monthly Archives: March 2007

Negotiating vocabulary and the logic of analogy

Politics, Lies, and 93 v. 8 – Swampland – TIME Brooks’s distinction is between two different conceptions of the word “political.â€? Or rather, like most nice clear distinctions, there actually is a spectrum of meaning. US Attorneys are supposed to … Continue reading

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Text worlds, anaphora and syntactic structures as spandrels

Politics, Lies, and 93 v. 8 – Swampland – TIME David Brooks has an excellent column today, and not for the usual reasons that liberals praise Brooks (and he drives conservatives crazy): because he comes halfway toward us. It’s because, … Continue reading

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Posted in Analogies, Cognition, Discourse - text, Linguistics | 1 Comment

McJobs, the Dictionary Wars and Folk Theories of Meaning

Golden Arches Wants ‘McJob’ Removed: McDonald’s Targets the English McLanguage – International – SPIEGEL ONLINE – News McDonald’s Corp. on Tuesday restarted its push to get the word “McJob” removed from dictionaries — and has set its sights on the … Continue reading

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Negotiating metaphoric mappings in advertising

The metaphoric mappings that structure most of our frames are usually seen as automatic. However, more often than not, they are negotiated through discourse prior to becoming fully blended (entrenched). This image is a great example of one such mapping … Continue reading

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Opportunistic blending, semantic prosody and framing in politics debate

MyDD :: Direct Democracy for People-Powered Politics Roger Ailes: “And it is true that Barack Obama is on the move. I don’t know if it’s true that President Bush called Musharraf and said, ‘Why can’t we catch this guy?’” [...]Obama … Continue reading

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